AVOID THE SPAM FOLDER: COPYWRITING MISTAKES THAT KILL YOUR EMAILS

Nothing kills your email strategy faster than ending up in spam. Avoid ALL CAPS, too many exclamation marks, or spammy words like "FREE!!!" or "Buy now!" Instead, write like you’re talking to a friend. Use natural language. Avoid excessive links or images. Always include an unsubscribe link and your physical address. Write clean, clear copy that